How We Fixed The Broken Ad Agency Model.

We call it Kagency.

Dec 3, 2024

By Kagency

Let’s address the elephant in the room: the traditional ad agency model sucks.

We get it. Our leadership team has decades of experience owning, directing and working in the agency space. So, we decided it was time to manifest our own unique model—we kept all the good stuff and ditched all the rest.

enter Kagency.

noun

1. A marketing agency that is a fractional, yet seamless, extension of your team with elevated experiences across all things marketing.

“With a Kagency model, you get all the resources of working with a large agency, but without the inefficiencies.”

— Kagent: noun A Kagency team member who executes your marketing transformation.

verb

1. To take something to another level that you didn’t think was possible.

“Wow, you really need to Kagency that website as soon as possible.”

noun

1. A marketing agency that is a fractional, yet seamless, extension of your team with elevated experiences across all things marketing.

“With a Kagency model, you get all the resources of working with a large agency, but without the inefficiencies.”

— Kagent: noun A Kagency team member who executes your marketing transformation.

verb

1. To take something to another level that you didn’t think was possible.

“Wow, you really need to Kagency that website as soon as possible.”

Our longtime client, Michael Bennett of HealthTrackRx, said it best: “Your work is so good that your agency name is a verb to us. We say that we need to simply ‘Kagency our strategies.'” We consider that to take an idea, make it super smart and make it beautiful, both strategically and visually.”

With us, there’s no curtain that you can’t see behind. We reimagined what it means to be a successful agency partner. How did we do it? Keep reading to learn what our clients love about us.

10 Things Our Clients Love About Us

1. We are efficient.

Kagency reimagined the traditional go-to-market strategy by flipping the script—we call it “inverting the triangle.” Our approach prioritizes rapid speed-to-market without compromising quality. With years of expertise, we ensure success from the outset. When we get it right the first time, we focus resources on launching, testing, validating, and optimizing—maximizing ROI instead of wasting effort on unproductive work.

2. We attract A-listers.

We only hire and work with super–talented people who inspire us every day. Plus, we know that happy teams deliver higher–quality creative work. Our Kagents work as much as they want, whenever (and wherever) they want. Fun Fact: Half of the agency has worked with this team in a prior life, some for over a decade.

3. We give you top-tier talent, all the time.

The people who onboard you will be a part of your account team. While every expert has unique talents, you’ll still have daily access to the agency owners, chief creative officer and an extended team of strategists.

4. We tackle shifting priorities.

Wherever your business has gaps, we can jump in. Our fractional services model allows us to act as an extension of your team, providing the exact right resources when and where you need them.

5. We offer affordability.

For the cost of one full-time employee, we can deliver you 10+ subject matter experts who have years of expertise across varying marketing disciplines. Plus, don’t spend a dollar that you don’t approve of upfront. Whatever your budget, we deliver solutions that stay within budgets—and only when it’s needed and approved by you.

6. We right-size the relationship for all brands, big or small.

Most of our client partnerships are retainer-based, with an agreed-upon right-sized monthly bucket of hours. This allows Kagency to fill in however is needed on an ongoing basis: whether it’s digital marketing, content creation, design, web — you name it, and we have a top talent team under one umbrella to help your team achieve anything.

7. We row toward the same goal.

Forget the surprise invoice. Before the beginning of every month, our team prepares recommended deliverables for the month ahead based on the overall 12-month strategy, seasonal campaigns, and business-as-usual needs. We then meet with each client team to gather any timely objectives/internal insights to finalize our deliverables and accompanying hours for the month ahead. Every hour is approved before we begin, which means, no surprises when our clients review their reconciled hours with us prior to receiving an invoice.

8. We do branding without the cost of branding.

Although we do have an extensive branding process, we also have a more portable approach to bring your brand to the market more quickly. We take every opportunity to elevate your brand look and feel. Think of it this way: No matter the initiative, branding is considered part of the package.

9. We scale business.

Once growth goals are identified, Kagency develops a playbook and takes action. Our goal is to increase your revenue without proportional increases in expenses. How do we do it? Through refined processes, effective technology, website optimization, product presentations, among other intangible elements like messaging. The right messaging and demonstration-based communications can (and will) drive monstrous growth.

10. We are super creative.

We go big on creative ideation. Our team of visionaries solves problems with out-of-the-box concepts. You can depend on us to bring creative ideas that scale — regardless of budget.

what they’re saying

“

The Kagency creative, so price sensitive and efficient, is unbelievably, always elevated and thoughtful. I’ve never worked with a better agency.”

Felicia Chiles

DIRECTOR OF MARKETING, FIRSTENERGY HOME

“

We needed everything: new name, website, content. Kagency guided us through a proven process to uncover brand messaging & visual identity. They executed quickly and when we launched the brand, the response was overwhelmingly positive!”

Rhonda Gaskill

VP OF MARKETING & BRAND STRATEGY, HELLO SUNRAY

“

Kagency absolutely blows me away with their ability to deliver elite creative on the first round. It says a lot about their strategic creative approach.”

John Moore

CHIEF COMMERCIAL OFFICER, HEALTHTRACKRx

How We Fixed The Broken Ad Agency Model.

We call it Kagency.

Let’s address the elephant in the room: the traditional ad agency model sucks.

enter Kagency.